This is the story of “Laura Coello Sánchez“

My innovation story began with a simple question: How can we design and resolve problems like nature — efficiently, intelligently, and sustainably?

In my work, I realized that many companies and professionals struggle to innovate without losing coherence between performance, sustainability, and human impact. Traditional innovation models often separate science from creativity, data from intuition.

To address this gap, I developed a methodology that applies biomimicry and bionics to redesign products, services, and business processes. By observing how natural systems solve complex problems through efficiency, adaptability, and collaboration I translate these biological strategies into innovation frameworks for professionals and organizations.

This approach has led to over 170 new products and patents and 300 multidisciplinary services across sectors such as biomedicine, technology, architecture, and education. For example, I’ve collaborated on projects inspired by shark skin for hygiene and efficiency, mycelium for regenerative materials, and seal skin for thermal innovation in textiles.

My mission is to demonstrate that the future of innovation doesn’t come from competing with nature, but from learning from it — transforming science into tangible solutions that are coherent, efficient, and human-centered.